{"id":8002,"date":"2012-12-12T12:12:12","date_gmt":"2012-12-12T14:12:12","guid":{"rendered":"http:\/\/seowp-dev\/dslc_templates\/8002\/"},"modified":"2025-08-20T17:51:53","modified_gmt":"2025-08-20T20:51:53","slug":"gestao-de-crise","status":"publish","type":"page","link":"https:\/\/coregroup.com.br\/pt-br\/servicos-assessoria\/gestao-de-crise\/","title":{"rendered":"Gest\u00e3o de Crise"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div id=\"dslc-main\">\n<div  class=\"dslc-modules-section  dslc-full  dslc-hide-on-desktop\" style=\"padding-bottom:0px;padding-top:0px;\" data-section-id=\"f15b1185eac\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-e52d2f83dc4\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col dslc-hide-on-desktop  dslc-module-handle-like-regular\" data-module-id=\"e52d2f83dc4\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png\" alt=\"\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png 2005w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-300x75.png 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-768x192.png 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-1024x255.png 1024w\" sizes=\"(max-width: 2005px) 100vw, 2005px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section  dslc-hide-on-tablet  dslc-hide-on-phone\" style=\"padding-bottom:181px;padding-top:181px;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png);background-position:center center;\" data-section-id=\"35ecf0e00d6\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\"><\/div>\n<\/div>\n<div  class=\"dslc-modules-section\" style=\"padding-bottom:0px;padding-top:0px;border-color:rgb(238, 238, 238);border-width:1px;border-top-style: hidden; border-right-style: hidden; border-left-style: hidden; \" data-section-id=\"c8eb3158cb5\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-1\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"1\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-5-col dslc-first-col dslc-valign-\" data-size=\"5\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-2b34124449e\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"2b34124449e\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Gest\u00e3o-de-Crise.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Gest\u00e3o-de-Crise.jpg 2048w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Gest\u00e3o-de-Crise-300x207.jpg 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Gest\u00e3o-de-Crise-768x529.jpg 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Gest\u00e3o-de-Crise-1024x706.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign-\" data-size=\"7\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-9d6634efb0d\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"9d6634efb0d\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<h1 style=\"text-align: left;\"><strong>Gest\u00e3o de Crise e Comunica\u00e7\u00e3o Corporativa<\/strong><\/h1>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 610px; top: 64.8375px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-645b9c65e5a\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"645b9c65e5a\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<div>\n<p data-start=\"1243\" data-end=\"1553\">Um plano eficaz de <strong data-start=\"1312\" data-end=\"1331\">gest\u00e3o de crise<\/strong> \u00e9 essencial para proteger a imagem da empresa em momentos cr\u00edticos. A <strong data-start=\"1402\" data-end=\"1425\">assessoria de crise<\/strong> da Core Group garante respostas imediatas, mensagens claras e condu\u00e7\u00e3o estrat\u00e9gica para restaurar a confian\u00e7a dos stakeholders.<\/p>\n<p>Uma empresa, independentemente do setor, pode ter sua imagem e, consequentemente, a sua reputa\u00e7\u00e3o comprometida em raz\u00e3o de um problema ou\u00a0situa\u00e7\u00e3o que fuja da normalidade em sua rotina, como desastres naturais, falhas humanas e acidentes com equipamentos e servi\u00e7os. A gest\u00e3o de crise \u00e9 essencial para\u00a0minimizar, ou at\u00e9 eliminar, os impactos negativos institucionais e financeiros causados por essas ocorr\u00eancias, preservando-se dos impactos no mercado, clientes,\u00a0fornecedores e stakeholders.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-e894de83da2\" class=\"dslc-module-front dslc-module-DSLC_Accordion dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-accordion\" data-module-id=\"e894de83da2\" data-module=\"DSLC_Accordion\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-accordion\" data-open=\"0\">\n<div class=\"dslc-accordion-item\" id=\"accordion-0\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >O que \u00e9 gest\u00e3o de crise? <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1583\" data-end=\"1721\">Defini\u00e7\u00e3o breve centrada em gest\u00e3o de reputa\u00e7\u00e3o, comunica\u00e7\u00e3o e resposta r\u00e1pida em situa\u00e7\u00f5es imprevistas.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-1\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" > Import\u00e2ncia da comunica\u00e7\u00e3o eficaz em crise <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1726\" data-end=\"1871\">Import\u00e2ncia de coordenar mensagens, evitar p\u00e2nico e manter transpar\u00eancia durante emerg\u00eancias.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-2\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" > Como atuamos na gest\u00e3o de crise<\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1876\" data-end=\"2061\">Descreva passo a passo: diagn\u00f3stico r\u00e1pido, elabora\u00e7\u00e3o de plano de crise, porta-voz treinado, central de comunica\u00e7\u00e3o, monitoramento e p\u00f3s-crise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p><\/div>\n<p><!-- .dslc-accordion --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-4\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"4\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div id=\"email-subscription\" class=\"dslc-modules-section\" style=\"padding-bottom:158px;padding-top:158px;background-color:#334a73;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2020\/01\/newsletter.jpg);background-position:center center;background-attachment:fixed;\" data-section-id=\"37379007b1b\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-00d6be03612\" class=\"dslc-module-front dslc-module-DSLC_Info_Box dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"00d6be03612\" data-module=\"DSLC_Info_Box\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-info-box dslc-info-box-icon-pos-above dslc-info-box-image-pos-above\">\n<div class=\"dslc-info-box-wrapper\">\n<div class=\"dslc-info-box-main-wrap dslc-clearfix\">\n<div class=\"dslc-info-box-image\">\n<div class=\"dslc-info-box-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-linegraph\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image-inner -->\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image --><\/p>\n<div class=\"dslc-info-box-main\">\n<div class=\"dslc-info-box-title\">\n<h4 >Quer potencializar o marketing da sua empresa?<\/h4>\n<\/p><\/div>\n<p><!-- .dslc-info-box-title --><\/p><\/div>\n<p><!-- .dslc-info-box-main --><\/p><\/div>\n<p><!-- .dslc-info-box-main-wrap --><\/p><\/div>\n<p><!-- .dslc-info-box-wrapper --><\/p><\/div>\n<p><!-- .dslc-info-box --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-72aa4a1728c\" class=\"dslc-module-front dslc-module-DSLC_Button dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"72aa4a1728c\" data-module=\"DSLC_Button\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-button\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/pt-br\/agende-sua-visita-ou-reuniao\/\" target=\"_self\"  onClick=\"\" class=\"\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-location2\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>solicite uma proposta<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-button --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o de Crise e Comunica\u00e7\u00e3o Corporativa \u00a0 Um plano eficaz de gest\u00e3o de crise \u00e9 essencial para proteger a imagem da empresa em momentos cr\u00edticos. A assessoria de crise da Core Group garante respostas imediatas, mensagens claras e condu\u00e7\u00e3o estrat\u00e9gica para restaurar a confian\u00e7a dos stakeholders. Uma empresa, independentemente do setor, pode ter sua imagem [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":20087,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_joinchat":[]},"_links":{"self":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/8002"}],"collection":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/comments?post=8002"}],"version-history":[{"count":0,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/8002\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/20087"}],"wp:attachment":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/media?parent=8002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}