{"id":4334,"date":"2012-12-12T12:12:12","date_gmt":"2012-12-12T14:12:12","guid":{"rendered":"http:\/\/seowp-dev\/dslc_templates\/4334\/"},"modified":"2025-08-19T17:09:26","modified_gmt":"2025-08-19T20:09:26","slug":"planejamento-estrategico","status":"publish","type":"page","link":"https:\/\/coregroup.com.br\/pt-br\/servicos-marketing\/planejamento-estrategico\/","title":{"rendered":"Planejamento Estrat\u00e9gico"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div id=\"dslc-main\">\n<div  class=\"dslc-modules-section  dslc-full  dslc-hide-on-desktop\" style=\"padding-bottom:0px;padding-top:0px;\" data-section-id=\"25497e3c8f6\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-3b8653842df\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"3b8653842df\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png\" alt=\"\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png 2005w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-300x75.png 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-768x192.png 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-1024x255.png 1024w\" sizes=\"(max-width: 2005px) 100vw, 2005px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section  dslc-hide-on-tablet  dslc-hide-on-phone\" style=\"padding-bottom:180px;padding-top:180px;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png);\" data-section-id=\"56e5a41ebe9\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" ><\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section\" style=\"padding-bottom:0px;padding-top:0px;background-color:rgb(248, 249, 250);border-color:rgb(238, 238, 238);border-width:1px;border-top-style: hidden; border-right-style: hidden; border-left-style: hidden; \" data-section-id=\"053e143987e\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-15449\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"15449\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-5-col dslc-first-col dslc-valign-\" data-size=\"5\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-dc35469ac55\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"dc35469ac55\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Planejamento-Estrat\u00e9gico.jpg\" alt=\"Planejamento estrat\u00e9gico de marketing - Core Group\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Planejamento-Estrat\u00e9gico.jpg 2048w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Planejamento-Estrat\u00e9gico-300x200.jpg 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Planejamento-Estrat\u00e9gico-768x512.jpg 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Planejamento-Estrat\u00e9gico-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign-\" data-size=\"7\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-f943b0c386f\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"f943b0c386f\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<h1 style=\"text-align: left;\"><strong>Planejamento Estrat\u00e9gico de Marketing<\/strong><\/h1>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 143px; top: -0.9625px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-15450\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"15450\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<p data-start=\"1367\" data-end=\"1718\">Um <strong data-start=\"1416\" data-end=\"1457\">planejamento estrat\u00e9gico de marketing<\/strong> eficiente \u00e9 fundamental para direcionar a\u00e7\u00f5es, otimizar recursos e alcan\u00e7ar objetivos claros. Na Core Group, desenvolvemos intelig\u00eancia estrat\u00e9gica, an\u00e1lise de mercado, defini\u00e7\u00e3o de buyer persona e roadmap acion\u00e1vel para sua marca crescer de forma sustent\u00e1vel.<\/p>\n<p>Antes de lan\u00e7ar qualquer campanha ou a\u00e7\u00e3o \u00e9 preciso criar um planejamento estrat\u00e9gico para sua empresa. Essa etapa \u00e9 fundamental para garantir um alto controle sobre cada passo do projeto, al\u00e9m de mais facilidade em administrar os resultados e mensurar o retorno sobre o investimento.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-0d6026efe67\" class=\"dslc-module-front dslc-module-DSLC_Accordion dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-accordion\" data-module-id=\"0d6026efe67\" data-module=\"DSLC_Accordion\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-accordion\" data-open=\"0\">\n<div class=\"dslc-accordion-item\" id=\"accordion-0\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >O que \u00e9 Planejamento Estrat\u00e9gico? <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1749\" data-end=\"1850\">Defini\u00e7\u00e3o com foco em marketing e metas guiadas por dados.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-1\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" > Como elaboramos seu planejamento <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1855\" data-end=\"1976\">Etapas: diagn\u00f3stico, defini\u00e7\u00e3o de p\u00fablico-alvo, defini\u00e7\u00e3o de canais e execu\u00e7\u00e3o.<\/p>\n<p data-start=\"1981\" data-end=\"1997\">\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-2\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" > Benef\u00edcios <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<ul>\n<li data-start=\"2001\" data-end=\"2053\">\n<p data-start=\"2003\" data-end=\"2053\">Alinhamento interno entre marketing e lideran\u00e7a.<\/p>\n<\/li>\n<li data-start=\"2057\" data-end=\"2084\">\n<p data-start=\"2059\" data-end=\"2084\">ROI claro e mensur\u00e1vel.<\/p>\n<\/li>\n<li data-start=\"2088\" data-end=\"2140\">\n<p data-start=\"2090\" data-end=\"2140\">Melhoria da comunica\u00e7\u00e3o e posicionamento de marca.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-3\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" > Transforme metas em resultados<\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"2145\" data-end=\"2259\">Chamada clara para a\u00e7\u00e3o: \"Solicite um plano estrat\u00e9gico para seu neg\u00f3cio\".<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p><\/div>\n<p><!-- .dslc-accordion --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-15452\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"15452\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div id=\"email-subscription\" class=\"dslc-modules-section\" style=\"padding-bottom:158px;padding-top:158px;background-color:#334a73;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2020\/01\/newsletter.jpg);background-position:center center;background-attachment:fixed;\" data-section-id=\"7d83354648b\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-63a32805fa8\" class=\"dslc-module-front dslc-module-DSLC_Info_Box dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"63a32805fa8\" data-module=\"DSLC_Info_Box\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-info-box dslc-info-box-icon-pos-above dslc-info-box-image-pos-above\">\n<div class=\"dslc-info-box-wrapper\">\n<div class=\"dslc-info-box-main-wrap dslc-clearfix\">\n<div class=\"dslc-info-box-image\">\n<div class=\"dslc-info-box-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-linegraph\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image-inner -->\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image --><\/p>\n<div class=\"dslc-info-box-main\">\n<div class=\"dslc-info-box-title\">\n<h4 >Quer potencializar o marketing da sua empresa?<\/h4>\n<\/p><\/div>\n<p><!-- .dslc-info-box-title --><\/p><\/div>\n<p><!-- .dslc-info-box-main --><\/p><\/div>\n<p><!-- .dslc-info-box-main-wrap --><\/p><\/div>\n<p><!-- .dslc-info-box-wrapper --><\/p><\/div>\n<p><!-- .dslc-info-box --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-e1a1821a366\" class=\"dslc-module-front dslc-module-DSLC_Button dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"e1a1821a366\" data-module=\"DSLC_Button\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-button\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/pt-br\/agende-sua-visita-ou-reuniao\/\" target=\"_self\"  onClick=\"\" class=\"\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-location2\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>solicite uma proposta<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-button --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Planejamento Estrat\u00e9gico de Marketing \u00a0 Um planejamento estrat\u00e9gico de marketing eficiente \u00e9 fundamental para direcionar a\u00e7\u00f5es, otimizar recursos e alcan\u00e7ar objetivos claros. Na Core Group, desenvolvemos intelig\u00eancia estrat\u00e9gica, an\u00e1lise de mercado, defini\u00e7\u00e3o de buyer persona e roadmap acion\u00e1vel para sua marca crescer de forma sustent\u00e1vel. Antes de lan\u00e7ar qualquer campanha ou a\u00e7\u00e3o \u00e9 preciso criar [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":20100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_joinchat":[]},"_links":{"self":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/4334"}],"collection":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/comments?post=4334"}],"version-history":[{"count":0,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/4334\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/20100"}],"wp:attachment":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/media?parent=4334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}