{"id":3379,"date":"2012-12-12T12:12:12","date_gmt":"2012-12-12T14:12:12","guid":{"rendered":"http:\/\/seowp-dev\/dslc_templates\/3379\/"},"modified":"2025-08-20T09:54:27","modified_gmt":"2025-08-20T12:54:27","slug":"publicidade-institucional","status":"publish","type":"page","link":"https:\/\/coregroup.com.br\/pt-br\/servicos-marketing\/publicidade-institucional\/","title":{"rendered":"Publicidade institucional"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div id=\"dslc-main\">\n<div  class=\"dslc-modules-section  dslc-full  dslc-hide-on-desktop\" style=\"padding-bottom:8px;padding-top:8px;background-position:center center;\" data-section-id=\"1nd7mf0b6po\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-4d293c80f95\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"4d293c80f95\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png\" alt=\"\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png 2005w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-300x75.png 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-768x192.png 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-1024x255.png 1024w\" sizes=\"(max-width: 2005px) 100vw, 2005px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section  dslc-hide-on-tablet  dslc-hide-on-phone\" style=\"padding-bottom:180px;padding-top:180px;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png);background-position:center center;\" data-section-id=\"56e5a41ebe9\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" ><\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section\" style=\"padding-bottom:0px;padding-top:0px;border-color:rgb(238, 238, 238);border-width:1px;border-top-style: hidden; border-right-style: hidden; border-left-style: hidden; \" data-section-id=\"e3102850caf\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-51\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"51\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-5-col dslc-first-col dslc-valign-\" data-size=\"5\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-06225371fde\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"06225371fde\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Publicidade-institucional.jpg\" alt=\"Campanha de publicidade institucional da Core Group\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Publicidade-institucional.jpg 2048w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Publicidade-institucional-300x200.jpg 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Publicidade-institucional-768x512.jpg 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Publicidade-institucional-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign-\" data-size=\"7\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-1567178ea0d\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"1567178ea0d\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<h1 style=\"text-align: left;\"><strong>Publicidade Institucional Corporativa<\/strong><\/h1>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 451px; top: 64.8375px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-0937323fd8f\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"0937323fd8f\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<p>A <strong data-start=\"1448\" data-end=\"1477\">publicidade institucional<\/strong> foca em fortalecer a imagem de marca e valores da empresa, atrav\u00e9s de campanhas cuidadosamente elaboradas para transmitir credibilidade, prop\u00f3sito e conex\u00e3o com seus p\u00fablicos internos e externos.<\/p>\n<p>Um bom plano de publicidade institucional fortalece a marca, estabelece o di\u00e1logo com seus p\u00fablicos-alvo e amplia as oportunidades de neg\u00f3cio. A publicidade institucional busca promover e diferenciar a\u00e7\u00f5es e planos de responsabilidade social e de sustentabilidade junto aos p\u00fablicos-alvo da empresa.&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-b19bdf6b05a\" class=\"dslc-module-front dslc-module-DSLC_Accordion dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-accordion\" data-module-id=\"b19bdf6b05a\" data-module=\"DSLC_Accordion\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-accordion\" data-open=\"0\">\n<div class=\"dslc-accordion-item\" id=\"accordion-0\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >O que \u00e9 Publicidade Institucional?  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1704\" data-end=\"1851\">Termo como publicidade voltada para posicionamento institucional, reputa\u00e7\u00e3o, n\u00e3o apenas vendas diretas.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-1\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Como desenvolvemos campanhas institucionais  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"1856\" data-end=\"2011\">Etapas como briefing, conceito criativo, produ\u00e7\u00e3o (v\u00eddeo, impresso, digital), veicula\u00e7\u00e3o e mensura\u00e7\u00e3o.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-2\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Benef\u00edcios da publicidade institucional  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<ul>\n<li data-start=\"2065\" data-end=\"2092\">\n<p data-start=\"2067\" data-end=\"2092\">Constru\u00e7\u00e3o de reputa\u00e7\u00e3o<\/p>\n<\/li>\n<li data-start=\"2096\" data-end=\"2133\">\n<p data-start=\"2098\" data-end=\"2133\">Fortalecimento da cultura interna<\/p>\n<\/li>\n<li data-start=\"2137\" data-end=\"2164\">\n<p data-start=\"2139\" data-end=\"2164\">Reconhecimento de marca<\/p>\n<\/li>\n<li data-start=\"2168\" data-end=\"2193\">\n<p data-start=\"2170\" data-end=\"2193\">Diferencial competitivo<\/p>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-3\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Solicita\u00e7\u00e3o<\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"2198\" data-end=\"2278\">Solicite sua campanha institucional personalizada conosco<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p><\/div>\n<p><!-- .dslc-accordion --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-61\" class=\"dslc-module-front dslc-module-DSLC_Separator dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"61\" data-module=\"DSLC_Separator\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-separator-wrapper\">\n<div class=\"dslc-separator dslc-separator-style-invisible\">\n\t\t\t\t\t\t\t\t\t<\/div>\n<div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-separator-wrapper --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div id=\"email-subscription\" class=\"dslc-modules-section\" style=\"padding-bottom:158px;padding-top:158px;background-color:#334a73;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2020\/01\/newsletter.jpg);background-position:center center;background-attachment:fixed;\" data-section-id=\"de3093e204a\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-2ce1625c129\" class=\"dslc-module-front dslc-module-DSLC_Info_Box dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"2ce1625c129\" data-module=\"DSLC_Info_Box\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-info-box dslc-info-box-icon-pos-above dslc-info-box-image-pos-above\">\n<div class=\"dslc-info-box-wrapper\">\n<div class=\"dslc-info-box-main-wrap dslc-clearfix\">\n<div class=\"dslc-info-box-image\">\n<div class=\"dslc-info-box-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-linegraph\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image-inner -->\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image --><\/p>\n<div class=\"dslc-info-box-main\">\n<div class=\"dslc-info-box-title\">\n<h4 >Quer potencializar o marketing da sua empresa?<\/h4>\n<\/p><\/div>\n<p><!-- .dslc-info-box-title --><\/p><\/div>\n<p><!-- .dslc-info-box-main --><\/p><\/div>\n<p><!-- .dslc-info-box-main-wrap --><\/p><\/div>\n<p><!-- .dslc-info-box-wrapper --><\/p><\/div>\n<p><!-- .dslc-info-box --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-c4b1856160d\" class=\"dslc-module-front dslc-module-DSLC_Button dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"c4b1856160d\" data-module=\"DSLC_Button\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-button\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/pt-br\/agende-sua-visita-ou-reuniao\/\" target=\"_self\"  onClick=\"\" class=\"\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-location2\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>solicite uma proposta<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-button --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Publicidade Institucional Corporativa \u00a0 A publicidade institucional foca em fortalecer a imagem de marca e valores da empresa, atrav\u00e9s de campanhas cuidadosamente elaboradas para transmitir credibilidade, prop\u00f3sito e conex\u00e3o com seus p\u00fablicos internos e externos. Um bom plano de publicidade institucional fortalece a marca, estabelece o di\u00e1logo com seus p\u00fablicos-alvo e amplia as oportunidades de [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":20100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_joinchat":[]},"_links":{"self":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/3379"}],"collection":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/comments?post=3379"}],"version-history":[{"count":0,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/3379\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/20100"}],"wp:attachment":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/media?parent=3379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}