{"id":18055,"date":"2019-10-08T13:25:24","date_gmt":"2019-10-08T16:25:24","guid":{"rendered":"https:\/\/coregroup.com.br\/pt-br\/?page_id=18055"},"modified":"2025-08-20T10:29:11","modified_gmt":"2025-08-20T13:29:11","slug":"marketing-de-conteudo","status":"publish","type":"page","link":"https:\/\/coregroup.com.br\/pt-br\/servicos-marketing\/marketing-de-conteudo\/","title":{"rendered":"Marketing de conte\u00fado"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div id=\"dslc-main\">\n<div  class=\"dslc-modules-section  dslc-full  dslc-hide-on-desktop\" style=\"padding-bottom:1px;padding-top:1px;\" data-section-id=\"f15b1185eac\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-495e76d5b78\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col dslc-hide-on-desktop  dslc-module-handle-like-regular\" data-module-id=\"495e76d5b78\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png\" alt=\"\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png 2005w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-300x75.png 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-768x192.png 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home-1024x255.png 1024w\" sizes=\"(max-width: 2005px) 100vw, 2005px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section  dslc-hide-on-tablet  dslc-hide-on-phone\" style=\"padding-bottom:180px;padding-top:180px;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/imagem-home.png);background-position:center center;\" data-section-id=\"56e5a41ebe9\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" ><\/div>\n<\/div>\n<\/div>\n<div  class=\"dslc-modules-section\" style=\"\" data-section-id=\"1f5bc4ba427\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-5-col dslc-first-col dslc-valign-\" data-size=\"5\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-4831b844560\" class=\"dslc-module-front dslc-module-DSLC_Image dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"4831b844560\" data-module=\"DSLC_Image\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-image-container\">\n<div class=\"dslc-image\">\n<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Marketing-de-Conteudo.jpg\" alt=\"Estrat\u00e9gia de marketing de conte\u00fado para empresas \u2013 Core Group\" title=\"\" srcset=\"https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Marketing-de-Conteudo.jpg 2048w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Marketing-de-Conteudo-300x200.jpg 300w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Marketing-de-Conteudo-768x512.jpg 768w,  https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2019\/10\/Marketing-de-Conteudo-1024x683.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><\/div>\n<p><!-- .dslc-image -->\n\t\t<\/div>\n<\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-7-col dslc-last-col dslc-valign-\" data-size=\"7\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-2af81ebd1a2\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"2af81ebd1a2\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<h1 style=\"text-align: left;\"><strong data-start=\"1536\" data-end=\"1587\">Marketing de Conte\u00fado Estrat\u00e9gico<\/strong><\/h1>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 579px; top: 64.8375px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-72540645b2e\" class=\"dslc-module-front dslc-module-DSLC_Text_Simple dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"72540645b2e\" data-module=\"DSLC_Text_Simple\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-text-module-content\">\n<p style=\"text-align: left;\">O <strong data-start=\"1594\" data-end=\"1619\">marketing de conte\u00fado<\/strong> \u00e9 uma metodologia estrat\u00e9gica que cria e distribui conte\u00fado <strong data-start=\"1680\" data-end=\"1716\">valioso, relevante e consistente<\/strong>, com o objetivo de atrair e fidelizar um p\u00fablico-alvo claramente definido, levando-o a a\u00e7\u00f5es rent\u00e1veis<\/p>\n<p style=\"text-align: left;\">O marketing de conte\u00fado envolve a cria\u00e7\u00e3o e compartilhamento de materiais \u2013 artigos, v\u00eddeos, webinars, e-books, posts em blogs corporativos e para redes sociais \u2013 para atrair e fidelizar clientes. Quanto melhor seu conte\u00fado, melhor a sua coloca\u00e7\u00e3o nos rankings de pesquisa, o que, consequentemente, ampliam as chances de ganhar visitantes e leads qualificados.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-module --><\/p>\n<div id=\"dslc-module-e506894dc34\" class=\"dslc-module-front dslc-module-DSLC_Accordion dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-accordion\" data-module-id=\"e506894dc34\" data-module=\"DSLC_Accordion\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"0\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-accordion\" data-open=\"0\">\n<div class=\"dslc-accordion-item\" id=\"accordion-0\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >O que \u00e9 Marketing de Conte\u00fado?  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p>Marketing de conte\u00fado \u00e9 uma abordagem estrat\u00e9gica de marketing focada em criar e distribuir conte\u00fado valioso, relevante e consistente para atrair e reter um p\u00fablico-alvo claramente definido \u2014 e em \u00faltima an\u00e1lise, conduzi-los a a\u00e7\u00f5es rent\u00e1veis como consumidores.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-1\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Por que investir em conte\u00fado estrat\u00e9gico?  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"2035\" data-end=\"2168\">Credibilidade, educa\u00e7\u00e3o do cliente e posicionamento de marca.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-2\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Como criamos sua estrat\u00e9gia de conte\u00fado  <\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"2173\" data-end=\"2344\">A Core Group elabora planning editorial, produ\u00e7\u00e3o editorial, formatos (blog, e-books, v\u00eddeos) e mensura\u00e7\u00e3o de performance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p>\n<div class=\"dslc-accordion-item\" id=\"accordion-3\">\n<div class=\"dslc-accordion-header dslc-accordion-hook\">\n\t\t\t\t\t\t\t\t\t<span class=\"dslc-accordion-title\" >  Resultados esperados com Marketing de Conte\u00fado<\/span><\/p>\n<div class=\"dslca-accordion-action-hooks\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslca-toggle-accordion-hook\"><span class=\"dslca-icon dslc-icon-minus\"><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"dslc-accordion-content\">\n<div class=\"dslca-editable-content\">\n<p data-start=\"2349\" data-end=\"2493\">Gera\u00e7\u00e3o de leads qualificados, fortalecimento da marca, nutri\u00e7\u00e3o de leads e fideliza\u00e7\u00e3o.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- .dslc-accordion-content --><\/p><\/div>\n<p><!-- .dslc-accordion-item --><\/p><\/div>\n<p><!-- .dslc-accordion --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<div id=\"email-subscription\" class=\"dslc-modules-section\" style=\"padding-bottom:158px;padding-top:158px;background-color:#334a73;background-image:url(https:\/\/coregroup.com.br\/pt-br\/wp-content\/uploads\/2020\/01\/newsletter.jpg);background-position:center center;background-attachment:fixed;\" data-section-id=\"5f914274b60\">\n<div class=\"dslc-modules-section-wrapper dslc-clearfix\">\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-62739cc292e\" class=\"dslc-module-front dslc-module-DSLC_Info_Box dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"62739cc292e\" data-module=\"DSLC_Info_Box\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-info-box dslc-info-box-icon-pos-above dslc-info-box-image-pos-above\">\n<div class=\"dslc-info-box-wrapper\">\n<div class=\"dslc-info-box-main-wrap dslc-clearfix\">\n<div class=\"dslc-info-box-image\">\n<div class=\"dslc-info-box-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-linegraph\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image-inner -->\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-info-box-image --><\/p>\n<div class=\"dslc-info-box-main\">\n<div class=\"dslc-info-box-title\">\n<h4 >Quer potencializar o marketing da sua empresa?<\/h4>\n<\/p><\/div>\n<p><!-- .dslc-info-box-title --><\/p><\/div>\n<p><!-- .dslc-info-box-main --><\/p><\/div>\n<p><!-- .dslc-info-box-main-wrap --><\/p><\/div>\n<p><!-- .dslc-info-box-wrapper --><\/p><\/div>\n<p><!-- .dslc-info-box --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<style type=\"text\/css\" id=\"dslca-modules-area-\"><\/style>\n<div  class=\"dslc-modules-area dslc-col dslc-12-col dslc-last-col dslc-valign-\" data-size=\"12\" data-valign=\"\" data-modules-area-id=\"\" >\n<div id=\"dslc-module-dad84922247\" class=\"dslc-module-front dslc-module-DSLC_Button dslc-in-viewport-check dslc-in-viewport-anim-none  dslc-col dslc-12-col dslc-last-col  dslc-module-handle-like-regular\" data-module-id=\"dad84922247\" data-module=\"DSLC_Button\" data-dslc-module-size=\"12\" data-dslc-anim=\"none\" data-dslc-anim-delay=\"\" data-dslc-anim-duration=\"650\"  data-dslc-anim-easing=\"ease\" data-dslc-preset=\"none\" >\n<div class=\"dslc-button\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/pt-br\/agende-sua-visita-ou-reuniao\/\" target=\"_self\"  onClick=\"\" class=\"\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dslc-icon dslc-icon-ext-location2\"><\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>solicite uma proposta<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<p><!-- .dslc-button --><\/p><\/div>\n<p><!-- .dslc-module -->\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing de Conte\u00fado Estrat\u00e9gico \u00a0 O marketing de conte\u00fado \u00e9 uma metodologia estrat\u00e9gica que cria e distribui conte\u00fado valioso, relevante e consistente, com o objetivo de atrair e fidelizar um p\u00fablico-alvo claramente definido, levando-o a a\u00e7\u00f5es rent\u00e1veis O marketing de conte\u00fado envolve a cria\u00e7\u00e3o e compartilhamento de materiais \u2013 artigos, v\u00eddeos, webinars, e-books, posts em [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":20100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_joinchat":[]},"_links":{"self":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/18055"}],"collection":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/comments?post=18055"}],"version-history":[{"count":0,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/18055\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/pages\/20100"}],"wp:attachment":[{"href":"https:\/\/coregroup.com.br\/pt-br\/wp-json\/wp\/v2\/media?parent=18055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}